Years Experience
I’m Yash Khandelwal, based in Pune. I help online brands and service businesses set up their tracking, run their ads, and understand their numbers — so they always know what’s working and what to do next. My engineering background means I think in systems, not just campaigns. Before I run a single ad, I make sure we can measure everything that matters. |
My work starts where most marketers stop. Before any campaign goes live, I build the tracking foundation — because if you can’t see which ads are bringing customers, you’re spending money in the dark.
Apr 2025 — Present | Angelicez | ACTIVE
Performance Marketing Consultant — D2C
Sole performance marketing and attribution specialist for premium Indian D2C lingerie brand. Meta Pixel + CAPI, GA4 + GTM, Meta Ads + Google Ads + Shopping, WooCommerce + Google Merchant Center.
2025 — Present | B2B Web Dev Co. | ACTIVE
Performance Marketing Consultant — B2B (NDA)
CPQL attribution system. GA4 + GTM tracking lead quality from paid source to CRM pipeline stages.
Sep 2025 — Jan 2026 | Haemoglobinn
Performance Marketing Specialist (Contract)
– Sai Sparsh Real Estate: 393 leads at Rs.129 CPL, Rs.2Cr+ pipeline
– Karseva Finance: CPC Rs.59 -> Rs.33 (44% reduction)
– Makoons Preschool: Top 1-5 Maps across 3 branches
Entourage (Mar — Apr 2025)
Earlier | Coding Ninjas
Teaching Assistant
Mentored students in programming and data structures.
How I Think & Work
My approach to marketing is simple.
I believe growth should be intentional, structured, and measurable.
Here’s how I usually approach a project.
FOUNDATION FIRST
Before spending a single rupee on ads, I make sure the foundation is right. A website that works, tracking that records everything, and analytics that show you what’s happening — in plain language.
• GA4 and conversion tracking
• Google Tag Manager
• Pixel integrations
• Clear website structure
Without this foundation, running ads only makes problems more expensive.
DATA BEFORE DECISIONS
Once tracking is in place, the next step is understanding user behavior. I look at:
• how users move through the website
• where they drop off
• what content they engage with
• what they search for
This helps make decisions based on real behavior, not assumptions.
PERCEPTION MATTERS
In many industries, customers don’t buy immediately. They research. They search on Google. They read reviews. They check whether a brand feels trustworthy.
That’s why I pay close attention to:
• SEO
• content credibility
• brand positioning
• reviews and digital presence
Because perception often decides whether someone trusts a brand.
Once the foundation and visibility are in place, ads become much more effective. That’s when we run Meta Ads, Google Ads, test different creatives, and push harder on what’s working.
THE WAY I SEE MARKETING
For me, marketing is not just campaigns or tools.
It’s a system where strategy, data, content, and perception all work together.
And when that system is built correctly, growth becomes much easier to manage
GA4 & Meta CAPI Specialist. Attribution infrastructure for D2C and B2B. Pune, India.
(c) 2026 ArtisticYash . Yash Khandelwal . Pune, India